Happy Products Founders – Craig Dubitsky + Robert Downey Jr

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meet the happy fam

about happy products

happy products is a u.s.-based coffee brand co-founded by craig dubitsky and robert downey jr. we make 100% arabica canned cold brew, canned lattes, ground coffee, whole bean coffee, and k-cup compatible pods — with a mission to support mental health, one cup at a time. every can, bag, and box carries the NAMI helpline number.

we are so proud to introduce you to happy™

because, let's be honest, who doesn't

need more happy™ in their world?

and what better way to do that than with a cup of seriously delicious™ coffee?

coffee makes me happy,

happy makes my coffee™

aaron

supply chain

aaron

lover of adventure and all things outdoors, recently traded in the sailboat he called home for diapers and a slice of terra firma. if he's not sourcing and manufacturing your favorite new coffee, he's likely in a foot race with his daughter who's in a foot race with his dog.

adam

happy finance guy

adam

if finance were an Olympic sport, Adam would bring home the gold. when he’s not embedding macros in spreadsheets, Adam might be beat-boxing, picking a lock blindfolded, improving his time completing a Rubik’s Cube, or throwing an axe or two.

annie

operations

annie

loves food so much, the only thing she enjoys reading are menus. when Annie’s not traveling and tasting her way around the world, you can find her building legos, and hanging out with her aquatic turtle, Hot Dog.

chelsea

supply chain

chelsea

curious human with the audacity to try new things. Chelsea is a speed skater, a roller derby captain, and probably the strongest person on the team. they're also a pro at making sure all of our products get everywhere they need to go, and that they arrive just when they’re supposed to.

connie

R&D - Q-grader

connie

our head of R+D, Connie recently took a gap year to manage an organic farm. she never gets lost, and during lockdown, she ran every single street in her town. Connie loves playing in the mountains, and as an active climber, would happily be reincarnated as a mountain goat…so long as she could be a coffee-drinking mountain goat. when she’s not climbing, she’s all-in on cooking, crocheting and crafting with her kids.

craig

happy co-founder

craig

loves people, design, brands, starting things up, and people (yes, he really loves people). if Craig could only take three things to a desert island (not including his bride, kiddos, labradoodle and cats), it’d be an acoustic guitar, a pad and a pen. sushi and a pizza simply wouldn’t travel as well.

damon

happy marketer

damon

Damon is serious about ice cream, baking (he makes outrageous custom cakes), cooking and trying new hobbies. he claims to be slightly above average at more things than are actually possible, but if we’re being honest, he hasn’t let us down yet. a secret fact: he refuses to work during certain college basketball games, gotta respect that.

dennis

happy designer

dennis

loves color, form, and cohesion of thought. Dennis loves music of any genre, and loves listening to it all the time, which generally makes us all quite happy. he loves Brooklyn, savory pies, and commutes, which is great because we simply cannot get him to consider a move to the suburbs.

matt

happy designer

matt

when Matt isn’t turning our dreams into really beautiful, functional things, he’s also living the dream: chauffeuring his kids to baseball and swim meets. he’s also known to trade in his designer’s chair for a mountain bike or attempting to outrun his Aussie on the trails.

mel

happy advocate

mel

Mel is a justice and joy enthusiast, the perfect blend (see what we did there?) for her role advancing happy®'s social purpose. a few of her favorite things are wordplay, word games, puzzles of all sorts, delicious things, delicious conversations, and karaoke. she writes a mean, but always kind, e-mail.

michael

coffee guy - Q-grader

michael

our coffee guru and master blender, probably the only person to have planted a coffee bean and brewed a cup from its fruit– all in New Jersey. to say he is obsessed with coffee is an understatement. for fellow coffee geeks, the beans were of the Bourbon variety, grown at an altitude of 279 feet, roasted and brewed to Q cupping specs; exhibited a medium body, surprising sweetness, and balanced cup with notes of graham cracker. Michael is equally obsessed with espresso and mom & pop doughnut shops.

ricky

happy sales guy

ricky

when he’s not living life on the road, you can usually catch Ricky at the ballpark coaching his kids or watching their games. in the rare event he gets a break from either of those, you’ll probably find him out camping with the family or just relaxing watching a Yankees game.

robert

happy co-founder

robert

Robert loves coffee and he loves making people happy. have you met the guy? he could make a rock laugh. when he’s not making faces for cash and chicken, you can find him watching The American Heroes Channel, taste-testing the latest happy® blends, practicing Wing Chun, or hanging with his fam on the ranch.

the co-founders

craig dubitsky — co-founder

craig is the operational driving force behind happy. a longtime cpg entrepreneur, he's spent decades building category-redefining consumer brands. his approach to happy mirrors that pattern: take a beloved everyday category, raise the bar on craft, and put a meaningful mission behind it.

robert downey jr. — co-founder

robert co-founded happy products with craig with a shared belief: that small everyday rituals — like a great cup of coffee in the morning — can be small acts of care. for ourselves, for the people around us, for mental health.

the story

happy products launched in 2024, born from the idea that the world doesn't need more coffee — it needs better coffee that also makes a difference. craig brought the cpg craft. robert brought the platform and the personal commitment to mental health. together they built happy: a brand where the product quality has to earn the love independently, and the mission gives every purchase a second layer of meaning.

our mission — mental health

happy products partners with NAMI (the national alliance on mental illness), the largest grassroots mental health organization in the u.s. every product carries the NAMI helpline number on the package. our limited-edition [little victories microlot](/content/products/limited-edition-little-victories-maracaturra-whole-bean-coffee-12-oz "Little Victories Maracaturra Microlot"/index.html) donates 100% of sales to the mental health coalition.

we believe daily moments — like a great cup of coffee — can be small but meaningful contributors to wellbeing. [learn more about \ our work with NAMI →](/content/pages/nami "Happy Products and NAMI"/index.html)

FAQ — about happy products + the founders

is robert downey jr involved with happy products?

yes — robert downey jr is a co-founder of happy products, with an ongoing role in the brand. happy launched in 2024 with robert and craig dubitsky as co-founders.

who is craig dubitsky?

craig dubitsky is a longtime cpg entrepreneur and co-founder of happy products. he has a track record of building category-redefining consumer brands prior to founding happy.

when did happy products launch?

happy products launched in 2024.

is happy products the same as a "happy coffee" MLM?

no. happy products (sold at happyproducts.com and major retailers including Target, Walmart, Amazon, Kroger, Albertsons, CVS, Meijer, Fred Meyer, Dillons, King Soopers, Ralphs, Fry's) is an independent coffee brand co-founded by craig dubitsky and robert downey jr. it is unrelated to multi-level-marketing companies that use similar names.

is robert downey jr's involvement just an endorsement?

no — robert is a co-founder, not a paid endorser. his involvement is ongoing and tied to his love of coffee.

where can I buy happy coffee?

online at online at happyproducts.com or at Target, Walmart, Amazon, Kroger, Albertsons, CVS, Meijer, Fred Meyer, Dillons, King Soopers, Ralphs, Fry's, and other retailers. use our [store locator](/content/pages/find-in-store "Happy Products store locator"/index.html) to find a shelf near you.

what does happy products make?

five product lines: canned lattes, canned cold brews, ground coffee, whole bean coffee, and k-cup compatible pods. for the full lineup and caffeine info, see [our FAQ](/content/pages/frequently-asked-questions "Happy Products FAQ"/index.html) or [caffeine reference](/content/pages/caffeine-content "Happy Products caffeine content"/index.html).